Report: Apple’s Siri struggles amid leadership chaos and technical indecision

A new report from The Information reveals significant internal turmoil behind Apple’s attempts to revamp Siri. According to a post by Hartley Charlton for Macrumors, Apple’s AI team repeatedly changed direction on the technical approach for Apple Intelligence, starting with plans for dual language models before pivoting to a single cloud-based solution. The report highlights … Read more

Report: Apple’s leadership reorganizes as Siri falls behind in AI race

In a major shake-up of Apple’s executive structure, CEO Tim Cook has reportedly reassigned Vision Pro creator Mike Rockwell to lead the troubled Siri virtual assistant team, according to a Bloomberg report by Mark Gurman. Rockwell will now report to software chief Craig Federighi, removing Siri completely from AI head John Giannandrea’s authority. The reorganization … Read more

Apple delays personalized Siri features to next year

Apple has announced that its “more personalized Siri” capabilities, part of the Apple Intelligence suite, will be delayed until next year. In a statement provided to John Gruber of Daring Fireball, Apple spokesperson Jacqueline Roy explained that these features would take longer than anticipated to develop. The delayed functionality would have given Siri greater awareness … Read more

Opinion: Apple’s AI features suffer from poor user interface design

A new analysis proposes that Apple’s implementation of AI features lacks the company’s signature user-friendly design approach. In a detailed review for Macworld, tech journalist Jason Snell points out that while Apple is working to catch up in AI capabilities, the main issue lies in how these features are presented to users. The article highlights … Read more

Generate images with Dall-E on your iPhone for free

Did you know Apple has integrated OpenAI’s Dall-E image generator into its Messages app? According to Tim Hardwick from MacRumors, the feature allows iPhone users to create AI-generated images directly within message conversations. The functionality is available on iPhone 15 Pro and iPhone 16 models with Apple Intelligence enabled. Users can activate the feature by … Read more

Apple taps software veteran to lead Siri and AI development

Apple has appointed Kim Vorrath, a 36-year company veteran, to help improve its artificial intelligence capabilities and Siri digital assistant. According to a Bloomberg report by Mark Gurman, Vorrath joins Apple’s AI division as a top deputy to AI chief John Giannandrea. The move comes as Apple aims to catch up with competitors like OpenAI, … Read more

Apple temporarily disables AI summaries for news apps in iOS 18.3

Apple has introduced changes to its Intelligence notification summaries feature in iOS 18.3 beta 3. According to reporting by Chance Miller, the update temporarily disables AI-generated summaries for news and entertainment applications. The modification follows complaints from media outlets including the BBC about the feature’s accuracy. Apple has implemented several changes to make the beta … Read more

Apple’s AI news summaries face continued criticism over accuracy

Apple is under pressure to withdraw its AI-powered news summary feature after generating multiple false news alerts. According to a report by Zoe Kleinman, Liv McMahon and Natalie Sherman for the BBC, the feature has created entirely fabricated claims when attempting to summarize breaking news notifications. Former Guardian editor Alan Rusbridger called the technology “out … Read more

Apple and Nvidia collaborate to accelerate LLM processing

Apple and Nvidia have announced the integration of Apple’s ReDrafter technology into Nvidia’s TensorRT-LLM framework, enabling faster processing of large language models (LLMs) on Nvidia GPUs. ReDrafter, an open-source speculative decoding approach developed by Apple, uses recurrent neural networks to predict future tokens during text generation, combined with beam search and tree attention algorithms. The … Read more

Users find limited value in Apple’s AI features so far

A recent survey reveals that most iPhone users are not impressed with Apple’s artificial intelligence features, despite considering AI capabilities important when purchasing smartphones. According to research conducted by SellCell and reported by Ben Lovejoy for 9to5Mac, 73% of Apple Intelligence users find the features either “not very valuable” or adding “little to no value” … Read more