Apple CEO Tim Cook and EU technology chief Henna Virkkunen met by video call on 30 June to discuss whether Siri AI can launch in Europe. Both sides described the exchange as “constructive.” Neither side announced any concrete progress.
Siri AI is Apple’s rebuilt voice assistant, set to launch with iOS 27 and iPadOS 27 in September. European users on iPhone and iPad will not get access at launch. The feature will, however, be available in the EU on macOS 27, visionOS 27, and watchOS 27, since only iOS and iPadOS fall under the DMA’s formal designation as gatekeeper platforms.
What the two sides disagree on
The dispute centres on the Digital Markets Act (DMA), which requires Apple to give rival AI assistants access to the same underlying iPhone capabilities as Siri. Apple proposed a so-called Trusted System Agent, an intermediary layer designed to let third-party assistants access those capabilities securely. The EU rejected the proposal, saying it lacked concrete detail and that Apple was essentially seeking a delay rather than a compliant solution.
Apple pushes back on that characterisation. The company says regulators refused every proposal it submitted over several months. Both accounts, as Ana-Maria Stanciuc reports for TNW, can be true at the same time, which is part of why the deadlock has proved so hard to break.
The Commission has pointed to Google as a contrast. Changes Google made to Android prompted a formal consultation on DMA compliance, rather than a standoff.
Apple has not committed to a timeline. The Commission has not signalled any change of position. Both sides have agreed only to keep talking.
Sources
- Tim Cook Holds ‘Constructive’ Talks With EU Over Siri AI Launch – MacRumors
- EU tech chief and Tim Cook hold ‘constructive’ talks as Siri AI stays blocked in Europe – TNW
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