In-depth explanations and comparisons of AI tools and platforms
Google’s entry into the generative AI arena isn’t just a single product. It’s an integrated ecosystem designed to provide AI assistance in many ways and places. Gemini acts as the engine powering everything from Google Docs and Gmail to Google Ads and advanced video creation tools. Instead of switching to a separate AI app, it …
In the rapidly evolving landscape of digital marketing, 2025 is a pivotal year for artificial intelligence in video creation. While it’s still early for the technology, the quality of AI-generated video has improved dramatically. The conversation has shifted from a speculative “Can AI make a video?” to a more practical “How can AI video support …
The landscape of AI-powered research has quickly widened in 2025. What started with ChatGPT’s Deep Research feature has evolved into a competitive field of tools, each offering different approaches to the same fundamental promise: turning hours of manual research into minutes of AI-driven analysis. Available options are ranging from free offerings to enterprise-grade solutions. If …
Claude is an AI assistant developed by Anthropic that has emerged as a notable alternative to ChatGPT. What distinguishes Claude for marketing professionals is its writing quality, instruction-following precision, and design philosophy centered on helpful, harmless responses. This overview examines Claude’s capabilities from a marketing perspective, exploring how its strengths translate into practical advantages for …
ChatGPT is the number one AI platform. It’s the service that started the generative AI revolution. Since then, it has grown tremendously. Today, it offers a multitude of tools, services, and plans. Moreover, because the industry is in such a dynamic phase right now, things keep changing. In other words: It’s hard to keep up …