I’ve seen some confusion online about the difference between “Chat” and “Cowork” in Claude or “Chat” and “Work” in ChatGPT. They look almost the same. What’s the difference? Is one better than the other? Should I only use “Cowork” now because “Chat” is old and inferior? The actual difference between these two modes comes down …
Claude is a powerful and capable AI, but it can sometimes be difficult to steer it in the right direction. This is especially frustrating with recurring tasks. Skills help you with exactly this challenge. They are detailed descriptions that tell Claude how to do something, step by step, with rules, examples, and more. Originally developed …
AI should handle tasks where the result matters more than the process, while people should retain tasks that build their own skills. Bruce Schneier writes for Schneier on Security that the distinction offers a straightforward way to judge when AI assistance is useful and when it may weaken human capability. Schneier describes two categories. “Work” …
Anthropic says the latest generation of Claude models performs better with shorter, clearer background instructions and more room to apply its own judgement. The company reports that it removed more than 80% of the Claude Code system prompt for models including Claude Opus 5 and Claude Fable 5, without a measurable decline in its coding …
AI has been making inroads into our industry for a few years now, and for me it’s become a tool I wouldn’t want to do without. Sometimes it even feels like a partner, but that’s exactly one of the many traps of using AI. In this article, I’ve written down what I’ve personally learned from …
Imagine pointing an AI tool at a folder of interview transcripts on your PC and asking for a structured summary. Instead of copying and pasting text into a browser window, you watch as the tool plans the needed steps, analyzes the contents, and writes a new document directly to your hard drive. This is one …
I don’t just write about generative AI in my Smart Content Report. I also use these tools myself. It’s a good way to find out what works and what doesn’t. At the same time, this site would not be possible without the help of my AI assistants. After all, I don’t make any money from …
AI tools want to lure you to the dark side of content creation. They are not evil. They are just misguided. The root cause: AI assistants like ChatGPT, Gemini, Claude, and others have been trained to be as helpful as possible. Because of this, they love to rush ahead and do way more than you …
Generative AI tools like ChatGPT, Claude, and Gemini have become helpful partners for many of us in content marketing. They can speed up research, outline complex topics, and draft copy in seconds. It feels like a superpower. Until it doesn’t. Imagine this: You are deep in the flow of writing an important thought leadership piece …
Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …