Anthropic says the latest generation of Claude models performs better with shorter, clearer background instructions and more room to apply its own judgement. The company reports that it removed more than 80% of the Claude Code system prompt for models including Claude Opus 5 and Claude Fable 5, without a measurable decline in its coding …
AI has been making inroads into our industry for a few years now, and for me it’s become a tool I wouldn’t want to do without. Sometimes it even feels like a partner, but that’s exactly one of the many traps of using AI. In this article, I’ve written down what I’ve personally learned from …
Imagine pointing an AI tool at a folder of interview transcripts on your PC and asking for a structured summary. Instead of copying and pasting text into a browser window, you watch as the tool plans the needed steps, analyzes the contents, and writes a new document directly to your hard drive. This is one …
I don’t just write about generative AI in my Smart Content Report. I also use these tools myself. It’s a good way to find out what works and what doesn’t. At the same time, this site would not be possible without the help of my AI assistants. After all, I don’t make any money from …
AI tools want to lure you to the dark side of content creation. They are not evil. They are just misguided. The root cause: AI assistants like ChatGPT, Gemini, Claude, and others have been trained to be as helpful as possible. Because of this, they love to rush ahead and do way more than you …
Generative AI tools like ChatGPT, Claude, and Gemini have become helpful partners for many of us in content marketing. They can speed up research, outline complex topics, and draft copy in seconds. It feels like a superpower. Until it doesn’t. Imagine this: You are deep in the flow of writing an important thought leadership piece …
Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …
For years, the world seemed simple: you create valuable content, and search engines like Google sent you traffic. It was the core bargain of the open web. That fundamental agreement is now being rewritten by AI. Instead of acting as a directory that sends users to your website, Google’s new AI Mode is designed to …
For years, the goal was simple: get to the top of the Google results page. We wrote articles, built links, and optimized every element of our content to earn that precious number one spot. But what happens when the results page as we know it changes radically? What if, instead of a list of blue …
What if you could take a piece of writing or an image you love and capture its style, tone, or structure in a way that’s easy to reuse, recreate, or adapt? What if you could say to an AI: “This is the kind of result I want. Break it down for me, so I can …