What AI search engines like Perplexity mean for content marketing

Content marketing often focuses on topics that appeal to the widest possible audience. In this way, target audiences discover the company’s website and, for example, subscribe to a newsletter in the next step. The content is aimed at the beginning of the customer journey. However, these topics are often quite banal. As a result, it …

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How do websites make money if AI bots are their only readers?

The Browser Company has introduced Arc Search, an app for iPhones and iPads that searches the web in response to a user’s search query and presents the information it finds on a page. If someone clicks on one of the listed sources, ads are automatically blocked, among other things. In his article on Engadget, Pranav …

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Half a million dollars with spam content generated by AI

Nebojša Vujinović Vujo buys abandoned news websites and fills them with AI-generated content to generate advertising revenue. Vujo’s most profitable acquisition was The Frisky, which generated over $500,000 in revenue in its first year. However, traffic to its sites has declined over time, possibly because search engines are getting better at identifying spam content. More …

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