What makes ChatGPT’s new image generator so special?

ChatGPT’s new image generation isn’t just an upgrade—it’s a major shift in how AI creates visuals. The result: More accurate images, better handling of complex scenes, and legible, usable text in the image itself. That’s a big deal if you work in design, content creation, marketing, or any other visual field. While other image generators …

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AI agents explained: What they are, how they are useful for creatives

AI agents have quickly become one of the hottest topics in artificial intelligence, promising to transform the way creative professionals and marketers work. You’ve probably encountered headlines touting tools like ChatGPT Deep Research, OpenAI’s Operator, Google’s Agentspace, or Anthropic’s Claude with its “Computer Use” feature. These technologies claim to autonomously perform complex tasks—from in-depth market …

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How to use ChatGPT Deep Research in Marketing

Deep Research is one of those offerings that you have to try for yourself to really understand what it is all about. At least, that’s how it was for me. Right after my first experiment with it, I was amazed and thought: This could change my work almost as much as ChatGPT itself has already …

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Understanding Reasoning AI: What it is, how to use it

As creative professionals, we’ve already witnessed how generative AI has transformed the way we create content, design visuals, and develop ideas. Now, there’s a new player in the field: Reasoning AI. Unlike traditional AI models that excel at pattern recognition or generating content, Reasoning AI models are designed to approach problems through logical analysis and …

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5 steps to better results with ChatGPT & Co.

When people talk about how to get better results with generative AI tools like ChatGPT, they often gravitate towards lists of ready-made prompts. These proven instructions are supposed to produce the desired results like a magic spell. I understand the appeal: It can seem hard to come up with your own winning prompts. It’s disheartening …

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Example: How to write more efficiently with AI

I am not a fan of having articles written by AI alone. In my experience, it still works much better to think of these services as tools and assistants. In that moment, they don’t do the work for you. Instead, they help you do certain tasks faster and more efficiently – including writing. Here’s an …

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Don’t leave writing to AI

I am fascinated and excited by generative AI tools like ChatGPT and others. But it leaves me speechless at times when I see how they are used. Recently, I tried AI plugins for WordPress. (German article, automatically translated with Google Translate. If you want to know more about this topic: I am currently working on …

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Is AI a product or a feature?

Currently, there are two main trends in the AI market: AI as a product and AI as a feature. AI as a product mainly comes from startups like OpenAI, Anthropic, Ideogram, or Runway. You create an account and usually pay a monthly subscription fee to use these tools. Often, there is a free trial access …

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The question I always ask myself about new tools and services

I often see discussions about the purpose and benefits of AI tools revolve around whether or not they can completely do your job. The answer is often clear: no, they can’t. If you want, you can always find a way to make AI look stupid. In a way, this is even helpful: you should always …

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How the term artificial intelligence is misunderstood

When discussing artificial intelligence, we must not lose sight of the term “artificial”. In my opinion, there is too much discussion about whether an AI like ChatGPT is “really intelligent”. But that’s not the point. To explain it with a comparison: Is an artificial rose the same as a real, natural rose? No, not at …

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