The landscape of AI-powered research has quickly widened in 2025. What started with ChatGPT’s Deep Research feature has evolved into a competitive field of tools, each offering different approaches to the same fundamental promise: turning hours of manual research into minutes of AI-driven analysis. Available options are ranging from free offerings to enterprise-grade solutions. If …
Claude is an AI assistant developed by Anthropic that has emerged as a notable alternative to ChatGPT. What distinguishes Claude for marketing professionals is its writing quality, instruction-following precision, and design philosophy centered on helpful, harmless responses. This overview examines Claude’s capabilities from a marketing perspective, exploring how its strengths translate into practical advantages for …
What if you could take a piece of writing or an image you love and capture its style, tone, or structure in a way that’s easy to reuse, recreate, or adapt? What if you could say to an AI: “This is the kind of result I want. Break it down for me, so I can …
Many people use ChatGPT for writing but end up disappointed with the results: the texts seem too generic and lifeless or simply aren’t helpful. The cause isn’t always the AI itself, but rather how we interact with it. In this article, I’ll show you how to use ChatGPT, Claude, and other AI tools more effectively …
ChatGPT’s new image generation isn’t just an upgrade—it’s a major shift in how AI creates visuals. The result: More accurate images, better handling of complex scenes, and legible, usable text in the image itself. That’s a big deal if you work in design, content creation, marketing, or any other visual field. While other image generators …
Deep Research is one of those offerings that you have to try for yourself to really understand what it is all about. At least, that’s how it was for me. Right after my first experiment with it, I was amazed and thought: This could change my work almost as much as ChatGPT itself has already …
As creative professionals, we’ve already witnessed how generative AI has transformed the way we create content, design visuals, and develop ideas. Now, there’s a new player in the field: Reasoning AI. Unlike traditional AI models that excel at pattern recognition or generating content, Reasoning AI models are designed to approach problems through logical analysis and …
When people talk about how to get better results with generative AI tools like ChatGPT, they often gravitate towards lists of ready-made prompts. These proven instructions are supposed to produce the desired results like a magic spell. I understand the appeal: It can seem hard to come up with your own winning prompts. It’s disheartening …
I am not a fan of having articles written by AI alone. In my experience, it still works much better to think of these services as tools and assistants. In that moment, they don’t do the work for you. Instead, they help you do certain tasks faster and more efficiently – including writing. Here’s an …
I am fascinated and excited by generative AI tools like ChatGPT and others. But it leaves me speechless at times when I see how they are used. Recently, I tried AI plugins for WordPress. (German article, automatically translated with Google Translate. If you want to know more about this topic: I am currently working on …