New EU law: Transparency obligations for AI content explained

Starting August 2, 2026, the transparency obligations of the EU AI Act will apply, and this of course affects you as a content professional, if you are based in the EU. However, various pieces of misinformation are circulating about this law. For instance, just the other day I saw the claim that soon, all AI-generated …

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Claude for content professionals: models, features, prices explained

Claude is the best AI for writing. This has been true since its humble beginnings in 2023. I’ve used Claude as soon as it was available and felt the difference immediately. I would have loved to pay for it, but there was no paid plan in the first few months. When Anthropic added Claude Pro …

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Why AI fails at creative writing and how to deal with it

If you want to use a tool effectively, it is important to first understand its capabilities and limitations. AI is no different. I even find it exciting to learn more about these systems that are able to do so many things but also fail at other tasks completely. It is often less than obvious what …

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Gemini for content professionals: Google’s AI ecosystem explained

Gemini is the label for Google’s AI offerings. The company has developed a dazzling array of tools and services under it. In combination, they are arguably the best AI has to offer today. Even considered on their individual merits, they are often best in class. But Google’s Gemini universe is so vast, that it is …

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Six reasons to use more than one AI assistant

Lately, I’ve enjoyed the advantages of the multi-assistant lifestyle: Instead of deciding if I should subscribe to ChatGPT or to Gemini, I’ve been using both. Before, I’ve treated this like a monogamous relationship: You pick your partner and stick with them in good times and in bad times. But I came to the realization that …

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Are my chats used for AI training?

It’s a question that might creep into your mind quietly and slowly, usually in the middle of pasting a sensitive email draft or a snippet of proprietary code into a chatbot: Is all of this used to train the next AI model? Is my chat private? Didn’t someone say that random people might look at …

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Why is my AI suddenly so much dumber than before?

One frustrating reality of AI assistants is that they can go from genius to clown from one day to the next. Yesterday, you had found the perfect workflow or the Holy Grail of prompts. Everything worked like magic. Today, the same tool with the same setup suddenly fails completely. The AI is ignoring your instructions. …

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How to spot and prevent hallucinations in generative AI

Generative AI tools like ChatGPT, Claude, and Gemini have become helpful partners for many of us in content marketing. They can speed up research, outline complex topics, and draft copy in seconds. It feels like a superpower. Until it doesn’t. Imagine this: You are deep in the flow of writing an important thought leadership piece …

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