If you want to use a tool effectively, it is important to first understand its capabilities and limitations. AI is no different. I even find it exciting to learn more about these systems that are able to do so many things but also fail at other tasks completely. It is often less than obvious what …
AI tools want to lure you to the dark side of content creation. They are not evil. They are just misguided. The root cause: AI assistants like ChatGPT, Gemini, Claude, and others have been trained to be as helpful as possible. Because of this, they love to rush ahead and do way more than you …
Gemini is the label for Google’s AI offerings. The company has developed a dazzling array of tools and services under it. In combination, they are arguably the best AI has to offer today. Even considered on their individual merits, they are often best in class. But Google’s Gemini universe is so vast, that it is …
The open web faces an existential threat from Big Tech and artificial intelligence companies. Anil Dash warns on his personal website that 2026 could be the year the open internet as we know it ceases to exist. The open web allows anyone to create and publish content using publicly documented standards, share it freely worldwide, …
New AI tools like OpenClaw and Claude Cowork promise to take over everyday work. They are not just about generating content like text, images, or videos. Instead, they are designed as digital assistants that actively support you. They are even supposed to handle complex tasks independently. But how do they work, what can they already …
Starting August 2, 2026, the transparency obligations of the EU AI Act will apply, and this of course affects you as a content professional, if you are based in the EU. However, various pieces of misinformation are circulating about this law. For instance, just the other day I saw the claim that soon, all AI-generated …
Lately, I’ve enjoyed the advantages of the multi-assistant lifestyle: Instead of deciding if I should subscribe to ChatGPT or to Gemini, I’ve been using both. Before, I’ve treated this like a monogamous relationship: You pick your partner and stick with them in good times and in bad times. But I came to the realization that …
It’s a question that might creep into your mind quietly and slowly, usually in the middle of pasting a sensitive email draft or a snippet of proprietary code into a chatbot: Is all of this used to train the next AI model? Is my chat private? Didn’t someone say that random people might look at …
I don’t just write about generative AI in my Smart Content Report. I also use these tools myself. It’s a good way to find out what works and what doesn’t. At the same time, this site would not be possible without the help of my AI assistants. After all, I don’t make any money from …
One frustrating reality of AI assistants is that they can go from genius to clown from one day to the next. Yesterday, you had found the perfect workflow or the Holy Grail of prompts. Everything worked like magic. Today, the same tool with the same setup suddenly fails completely. The AI is ignoring your instructions. …