A self-described SEO specialist, Jesse Cunningham, has openly discussed how he uses AI to produce fake content targeting older women on Facebook and Pinterest. According to reporting by Maggie Harrison Dupré for Futurism, Cunningham creates large volumes of AI-generated articles and images on topics ranging from houseplants to recipes, attributing them to fictional bloggers with AI-generated headshots.
In a recorded livestream for SEO professionals, Cunningham specifically mentioned targeting “audience 50-plus female” because they’re “likely to share everything” and don’t recognize synthetic content. He claimed this strategy allows him to “cross-pollinate” content between Facebook and Pinterest, where women make up the majority of users.
Cunningham’s process involves creating AI-generated content at scale, copying successful posts from legitimate creators, and flooding platforms with synthetic alternatives. He operates websites like “Bonsai Mary,” supposedly authored by an AI-generated person named “Mary Smith.”
Real content creators have reported devastating impacts from this type of activity. Rachel Farnsworth, who runs The Stay at Home Chef website, told Futurism that AI-generated content “has put a ton of people out of business” as it diverts traffic and revenue from genuine bloggers.
While Cunningham promotes his methods through instructional videos and a paid “AI Pinterest Masterclass,” he defends his approach by arguing that AI has disrupted the “flow of money” that previously benefited traditional creators. Neither Pinterest nor Facebook provided on-record responses about these practices, though both companies indicated they are working on systems to better detect and label AI content.