Jason Koebler, co-founder of 404 Media, reports that generative AI is being used as a “brute force attack” on social media algorithms, flooding platforms with low-quality content at unprecedented scale. In his article, Koebler explains that AI creators can produce dozens of posts in minutes, allowing them to quickly identify and exploit what performs well algorithmically. This approach has resulted in human-created content being increasingly drowned out by AI-generated material on platforms like Instagram, YouTube, and TikTok.
According to Koebler, social media companies like Meta are actually encouraging this trend by developing tools that help advertisers create numerous AI-generated ad variations. Former Meta employees acknowledge that this allows content creators to “exploit weaknesses at scale.” Young entrepreneurs like Daniel Bitton and Musa Mustafa explicitly market strategies that prioritize AI-generated quantity over quality, with Bitton claiming users can create “8-10 shorts in under 30 minutes” using AI tools.
The article suggests that social media platforms are evolving toward delivering increasingly niche, AI-generated content tailored to individual users’ interests and behaviors, with Meta’s CEO Susan Li reporting that over 4 million advertisers now use their generative AI ad tools.