AI-powered search engine Perplexity has introduced a new shopping feature that enables direct purchases through its platform for Pro subscribers in the United States. As reported by Ivan Mehta, the service integrates with various sellers, including Shopify merchants, to provide product recommendations, pricing details, and one-click checkout capabilities. The feature displays visual cards with product information, pros and cons, and reviews, while offering free shipping for Pro subscribers. Users can search using text or images, similar to Google’s functionality. Perplexity emphasizes that its recommendations are unbiased, with no sponsored slots, and has launched a merchant program to expand its product index and offer API access to participating sellers.