AI search engines force businesses to rethink their marketing strategies

Businesses are struggling to maintain visibility as artificial intelligence transforms how people search for information online. Traditional search engine optimization tactics are becoming obsolete as AI-powered search tools like Google’s AI Overviews, Perplexity, and ChatGPT increasingly provide answers without directing users to company websites. Forbes writer Rashi Shrivastava reports that search traffic has declined significantly … Read more

Google enables voice conversations in AI mode

Google has launched voice conversation capabilities for its AI Mode search feature in the United States. The new “Search Live” function allows users to engage in back-and-forth spoken dialogue with Google’s artificial intelligence system. This development was reported by TechCrunch journalist Aisha Malik. Users can access the feature through the Google app by tapping a … Read more

Google expands AI Mode in Search to all US users

Google has announced that its AI Mode in Search is now rolling out to all users in the United States, marking a significant expansion beyond the initial Labs testing phase. The company revealed this update during its I/O 2025 developer conference, alongside several new AI features coming to the search experience. AI Mode represents Google’s … Read more

Perplexity partners with PayPal for in-chat shopping

Perplexity AI is integrating PayPal to enable direct purchases within its chat interface. According to MacKenzie Sigalos from CNBC, U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform. PayPal will handle payment processing, shipping, tracking, and invoicing through one-click purchases with passkey checkout. This move … Read more

Anthropic introduces API for Claude AI web search capability

Anthropic has launched a new API that enables its Claude AI models to search the web, allowing developers to build applications that deliver up-to-date information. According to the company’s announcement, this feature lets Claude augment its knowledge base with current, real-world data. When the web search API is enabled, Claude uses reasoning capabilities to determine … Read more

Google adds “AI Mode” tab to Search for some US users

Google is introducing an AI Mode tab in Search for a small percentage of US users in the coming weeks. This new feature will move from Google’s experimental Labs environment to the main Search interface, as reported by Jess Weatherbed. The AI Mode tab will appear first in the Search tab lineup, positioned to the … Read more

Kagi Assistant now available to all users with no price increase

Paid search engine Kagi has announced that its AI assistant feature is now available to all users across all subscription plans at no additional cost. According to Kagi’s announcement, the Assistant combines access to leading large language models (LLMs) with optional integration of Kagi Search results. The tool was previously exclusive to Ultimate subscribers but … Read more

Google includes links to its own search results within AI Overviews

Google has officially launched a feature that adds links in AI Overviews directing users to Google’s own search results. Barry Schwartz from Search Engine Land reports that this update aims to help users explore topics more easily. According to a Google spokesperson, the links appear when their systems determine it might be useful for users. … Read more

Google AI Overviews causing significant traffic drops for website owners

Website owners are experiencing dramatic traffic losses following Google’s introduction of AI Overviews, according to an investigation by Davey Alba and Julia Love of Bloomberg. The report, based on interviews with 25 publishers, reveals that many independent websites have seen traffic plummet by up to 70% since March 2024, disrupting the long-standing relationship between content … Read more