Meta has launched Muse Image, the first image generation model built by its internal Meta Superintelligence Labs, the company announced in an official blog post. The tool is now integrated into Meta AI and already powers creative features on Instagram and WhatsApp, with Facebook, Messenger and advertising tools through Advantage+ creative to follow.
Meta describes Muse Image as a “creative partner” that interprets complex prompts, blends multiple photos into one image and renders legible text inside visuals. Users can tap suggested presets, sketch edits directly onto a photo, or redesign a room with real products pulled from Facebook Marketplace. Another feature lets people @-mention Instagram accounts so Meta AI can pull in someone’s public photos, for example to design a shared event invitation.
Public profiles opted in by default
That last feature has drawn criticism. Reece Rogers reports for WIRED that Meta automatically enrolls all public Instagram profiles into this AI remixing feature. Anyone can tag a public account and generate an image using that person’s likeness, without the account owner being notified. Rogers writes that users must navigate several settings menus, starting at their profile and the “Sharing and reuse” tab, to find a toggle labeled “Allow people to use your content on Instagram and with AI features on Meta” and switch it off separately for posts and reels.
Even after opting out, images already generated using someone’s photos will not be deleted, Rogers notes. Meta frames the feature as a way to personalize creative content, but critics argue that the default-on setting, combined with the lack of any notification, weakens users’ control over how their own likeness is used online.
Sources
- Introducing Muse Image: Image Generation Built for Your World – Meta
- Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out – WIRED
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