The search engine Kagi has launched a feature called SlopStop to combat low-quality, AI-generated content. The system allows users to flag and help downrank what the company calls “AI slop” in web, image, and video search results.
Kagi reports on its company blog that it defines AI slop as deceptive or low-value content created to manipulate search rankings rather than inform readers. The company’s mission is to keep the web useful. “We believe AI slop is an existential threat to an internet that should belong to humans,” states Kagi CEO Vlad.
The community-driven system allows users to report suspected AI content. After verification by Kagi, domains that primarily publish AI-generated material will be downranked in search results. Individual AI-generated pages on mixed-use domains will be labeled as such but will not be penalized. AI-generated images and videos will also be labeled and automatically downranked.
Kagi aims to build the largest dataset of AI-slop domains through this crowdsourced effort. The company states this data will help develop automated detection technologies to be used across its products. This initiative runs in parallel with its “Small Web” program, which is designed to promote authentic content from human creators.
