Artificial intelligence is revolutionizing search, writes VentureBeat. Generative AI makes it possible to ask questions in natural language and get a direct answer without having to click through countless websites. Companies are using this development to implement “Retrieval Augmented Generation” (RAG), a technology that combines AI models with an organization’s own data to provide more precise, company-specific answers. This development could lead to decentralized search, where companies offer their own search platforms and gain control over how their information is presented to customers.