OpenAI updates ChatGPT with expanded memory features

OpenAI is rolling out an enhanced memory feature for ChatGPT that allows the chatbot to reference past conversations across all interactions. The update aims to make ChatGPT’s responses more personalized and relevant by drawing on previous discussions without requiring users to repeat information. The new capability will initially be available only to ChatGPT Plus and … Read more

Meta releases Llama 4 models with mixed reception from AI community

Meta has released its newest generation of artificial intelligence models, Llama 4, introducing three variants with improved capabilities. The weekend release included two immediate offerings – Llama 4 Scout and Llama 4 Maverick – with a third model, Llama 4 Behemoth, still in development. According to Meta, Llama 4 models mark “the beginning of a … Read more

What makes ChatGPT’s new image generator so special?

ChatGPT’s new image generation isn’t just an upgrade—it’s a major shift in how AI creates visuals. The result: More accurate images, better handling of complex scenes, and legible, usable text in the image itself. That’s a big deal if you work in design, content creation, marketing, or any other visual field. While other image generators … Read more

AI agents explained: What they are, how they are useful for creatives

AI agents have quickly become one of the hottest topics in artificial intelligence, promising to transform the way creative professionals and marketers work. You’ve probably encountered headlines touting tools like ChatGPT Deep Research, OpenAI’s Operator, Google’s Agentspace, or Anthropic’s Claude with its “Computer Use” feature. These technologies claim to autonomously perform complex tasks—from in-depth market … Read more

How to use ChatGPT Deep Research in Marketing

Deep Research is one of those offerings that you have to try for yourself to really understand what it is all about. At least, that’s how it was for me. Right after my first experiment with it, I was amazed and thought: This could change my work almost as much as ChatGPT itself has already … Read more

AI reasoning capabilities show both impressive strengths and surprising limitations

Recent developments in AI reasoning capabilities reveal a complex picture of artificial intelligence that excels at certain complex tasks while failing at seemingly simple problems, according to an analysis by Sigal Samuel published in Vox. The article examines claims by leading AI companies about their models’ ability to perform genuine reasoning. OpenAI and other companies … Read more

Understanding Reasoning AI: What it is, how to use it

As creative professionals, we’ve already witnessed how generative AI has transformed the way we create content, design visuals, and develop ideas. Now, there’s a new player in the field: Reasoning AI. Unlike traditional AI models that excel at pattern recognition or generating content, Reasoning AI models are designed to approach problems through logical analysis and … Read more

5 steps to better results with ChatGPT & Co.

When people talk about how to get better results with generative AI tools like ChatGPT, they often gravitate towards lists of ready-made prompts. These proven instructions are supposed to produce the desired results like a magic spell. I understand the appeal: It can seem hard to come up with your own winning prompts. It’s disheartening … Read more

Example: How to write more efficiently with AI

I am not a fan of having articles written by AI alone. In my experience, it still works much better to think of these services as tools and assistants. In that moment, they don’t do the work for you. Instead, they help you do certain tasks faster and more efficiently – including writing. Here’s an … Read more

How I create this website with the help of AI

I don’t just write about generative AI in my Smart Content Report. I also use these tools myself. It’s a good way to find out what works and what doesn’t. At the same time, this site would not be possible without the help of my AI assistants. After all, I don’t make any money from … Read more