It’s a question that might creep into your mind quietly and slowly, usually in the middle of pasting a sensitive email draft or a snippet of proprietary code into a chatbot: Is all of this used to train the next AI model? Is my chat private? Didn’t someone say that random people might look at …
I don’t just write about generative AI in my Smart Content Report. I also use these tools myself. It’s a good way to find out what works and what doesn’t. At the same time, this site would not be possible without the help of my AI assistants. After all, I don’t make any money from …
One frustrating reality of AI assistants is that they can go from genius to clown from one day to the next. Yesterday, you had found the perfect workflow or the Holy Grail of prompts. Everything worked like magic. Today, the same tool with the same setup suddenly fails completely. The AI is ignoring your instructions. …
ChatGPT started the generative AI revolution. Since then, it has grown tremendously. Today, it’s the number one AI platform and offers a multitude of tools, services, and plans. Moreover, because the industry is in such a dynamic phase right now, things keep changing. In other words: It’s hard to keep up with the latest developments, …
Generative AI tools like ChatGPT, Claude, and Gemini have become helpful partners for many of us in content marketing. They can speed up research, outline complex topics, and draft copy in seconds. It feels like a superpower. Until it doesn’t. Imagine this: You are deep in the flow of writing an important thought leadership piece …
ChatGPT is the pioneer and most used platform when it comes to generative AI. But is it still the best choice? On this page, I’ll give you an overview of the market leader and three of its strongest competitors: Google’s Gemini, Microsoft’s Copilot, and Claude from the quickly growing startup Anthropic. My question: Which of …
Microsoft Copilot is an AI assistant integrated into the Microsoft 365 suite. It operates within familiar applications like Word, Excel, PowerPoint, and Teams. For marketers, it offers a way to automate administrative tasks and analyze internal data. Copilot is different from standalone chatbots like ChatGPT. Its primary function is to connect with your organization’s internal …
The generative AI landscape is dominated by OpenAI, Google, and Anthropic. In the past year, a new multi-billion-dollar player from Paris, Mistral AI, has emerged as a significant contender, especially for European users. The company is also getting attention for its rapid growth and its dual strategy: Their approach combines a powerful, user-friendly chatbot named …
Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …
For years, the world seemed simple: you create valuable content, and search engines like Google sent you traffic. It was the core bargain of the open web. That fundamental agreement is now being rewritten by AI. Instead of acting as a directory that sends users to your website, Google’s new AI Mode is designed to …