Adobe expands AI agents across Firefly and Creative Cloud

Adobe is bringing AI agents deeper into its creative software, allowing users to delegate tasks across Firefly, Creative Cloud and its enterprise marketing platform GenStudio. The company announced the changes at its Adobe MAX conference in Miami Beach.

The announcements span audiences from individual creators to marketing teams. Adobe is expanding Firefly into a workspace for images, video and design, while adding agent-powered assistants to professional applications. It also plans to let third-party agents work directly in some Creative Cloud files.

AI agents can carry out a series of tasks on a user’s behalf, rather than only responding to individual prompts. Adobe says its approach keeps people in control of creative decisions, with options to review plans, make manual edits or delegate work that continues in the background.

Firefly brings tools and models together

Firefly combines Adobe’s own creative tools and models with models from companies including Google, OpenAI, ByteDance and Topaz Labs. The goal is to let creators move from an idea to a finished project without switching between as many applications.

The Adobe Creative Agent powers Firefly AI Assistant, which is in beta. Users can set preferences such as brand colors and formats, choose an AI model or let the assistant select one. A new Plan Mode lets them review and approve a proposed sequence of tasks before it begins.

Adobe also previewed always-on agents for recurring work. These agents are designed to organize incoming assets, check quality or prepare content for different channels while a user is away.

New Firefly Video features support story planning, clip assembly, captions and the generation of transitions and additional footage. Firefly Image adds controls for editing objects and text, changing lighting and retouching. Adobe says the tools can alter one part of an image without changing the rest.

Firefly Design, available in beta, brings illustration, image editing, animation, 3D and print tools onto one canvas. A gallery of Quick Actions offers simpler tasks, such as removing an object, as well as guided workflows for projects such as product ads.

For repeatable production, Firefly Graph lets users build workflows that combine AI models with Adobe tools. Firefly Builder takes a different approach: it uses natural language to create an initial interactive prototype for a website, presentation or app without requiring code. Users can then edit the prototype on a canvas. Graph is in beta, while Builder is in private beta with a waitlist.

Edit Text, Retouch, Relight and Quick Actions are generally available in Firefly. Adobe says the other new tools and capabilities are available in beta, except where it identifies a preview or private beta.

Professional apps and enterprise campaigns

Creative Agent-powered assistants are also expanding across desktop applications including Premiere, Illustrator, InDesign, After Effects and Frame.io. In Premiere, Adobe says the agent can apply effects or adjust color across a sequence and track masked subjects. The assistants are in beta. Photoshop’s assistant is available in the Photoshop beta app.

Adobe previewed local integrations based on Model Context Protocol, or MCP, a standard that helps AI tools connect to other software. The integrations are intended to let third-party agents make changes to local Photoshop, Illustrator, Premiere and After Effects projects. Adobe says layers and other project elements remain editable, so users can intervene. A private beta is planned for early 2027.

The company also announced conventional editing features alongside its AI tools. Photoshop gains Generative Restyle, which turns prompted edits into adjustable sliders. Premiere adds Color Mode for grading video, and InDesign introduces real-time co-editing in beta. Most new Creative Cloud features are generally available, though some remain in beta.

For marketing teams, Adobe plans to bring CX Enterprise Coworker into GenStudio. Through a conversational interface, teams will be able to direct tasks such as drafting campaign briefs and producing variations for different channels. Adobe says the system will draw on brand guidelines and organizational knowledge to help agents check consistency.

Adobe also announced a broader partnership with Google. Acrobat will become accessible from Google Drive and Gmail, while Google models will power some Acrobat AI features and continue to appear in Adobe creative tools. The companies also plan to explore new image editing capabilities for Photoshop.

Separately, Adobe and Microsoft are bringing optimized creative applications to Arm-based Windows computers and integrating Adobe Express features into Microsoft Photos. Adobe also announced a multiyear alliance with Disney to support concept development with custom AI models and tools.

Sources

• Adobe Firefly Expands as the AI Creative Studio, Bringing Adobe’s Trusted Creative Tools to Every Creator – Adobe Newsroom
• Adobe Transforms its Creative Cloud Tools into Agentic Workflows Built with the Precision and Control Pros Expect, Giving Creatives More Time for Their Craft – Adobe Newsroom
• Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker – Adobe Newsroom
• Adobe and Google Deepen Partnership to Bring Leading AI Models and Integrated Workflows to Creatives and Enterprises – Adobe Newsroom
• Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Wherever and However They Create – Adobe