Adobe has unveiled the Firefly AI Assistant, a new tool that lets users control multiple Adobe Creative Cloud applications including Photoshop, Premiere, Illustrator, and Lightroom through a single conversational interface. Users describe what they want in plain language, and the assistant executes multi-step workflows across the relevant apps. The assistant is the commercial release of …
Adobe has launched Firefly Custom Models in public beta, allowing creators and businesses to train AI image generators using their own visual assets. The tool lets users teach the AI to recognize and reproduce specific styles, character designs, color palettes, lighting conditions, and stroke weights. The goal is to help teams produce large volumes of …
Adobe has updated its generative AI tool Firefly with a new video editor that works with text commands. Ivan Mehta reports for TechCrunch that this allows for precise changes to existing video clips. Instead of regenerating an entire scene, users can now alter specific elements, colors, or camera angles using simple text prompts. The company …
AI image generators have become significantly more convincing by adopting an unexpected strategy: making their output look worse. Instead of creating glossy, overly perfect images, the latest models now replicate the imperfections typical of smartphone cameras. Allison Johnson writes for The Verge that early AI-generated images were easy to spot, featuring telltale signs like extra …
At its annual MAX conference, Adobe announced a wide range of new artificial intelligence features for its Creative Suite, focusing on its generative AI platform, Firefly, and flagship applications like Photoshop and Premiere Pro. The company is expanding the capabilities of Firefly, its generative AI tool for images and video. Individual users can now train …
Not long ago, generating an image with AI was mostly a technological novelty. It was a nice party trick with limited practical use. As of 2025, that has changed. AI image generation has evolved into a practical tool for marketing professionals. From unique visuals for social media campaigns to website assets and conceptual product shots: …
Adobe is expanding its Firefly generative AI tools with new features for video creation. As reported by Sabrina Ortiz for ZDNet, users can now generate custom sound effects from text descriptions. A unique aspect of this tool allows creators to record their own voice to guide the timing and intensity of the generated audio. Another …
Adobe has launched a major update to its Firefly AI platform, including new image generation models and a redesigned web app that now features AI models from competitors. The company introduced Firefly Image Model 4, which Adobe claims offers improved quality, speed, and greater control over image outputs with resolutions up to 2K. A more …
Adobe has released version 25.2 of Premiere Pro, featuring new AI-powered tools including Generative Extend. This feature, powered by Adobe’s Firefly AI model, allows editors to extend video clips by up to two seconds and ambient audio by up to ten seconds. As Jess Weatherbed reports, the tool is free for a limited time before …
Adobe has released its Firefly Video Model for public beta testing, introducing AI-powered video generation tools that the company claims are trained exclusively on licensed content. The new service allows users to create videos from text descriptions or images through Adobe’s redesigned Firefly web application and Premiere Pro integration. The video generator produces 1080p clips …