Adobe has significantly expanded its Firefly creative platform with agentic AI capabilities, bringing an AI assistant that can execute multi-step creative workflows into both its standalone Firefly studio and its core Creative Cloud applications. The company reports that Firefly AI Assistant, powered by Adobe’s creative agent, is now in public beta across Premiere Pro, Photoshop, …
Adobe has unveiled the Firefly AI Assistant, a new tool that lets users control multiple Adobe Creative Cloud applications including Photoshop, Premiere, Illustrator, and Lightroom through a single conversational interface. Users describe what they want in plain language, and the assistant executes multi-step workflows across the relevant apps. The assistant is the commercial release of …
Adobe has launched Firefly Custom Models in public beta, allowing creators and businesses to train AI image generators using their own visual assets. The tool lets users teach the AI to recognize and reproduce specific styles, character designs, color palettes, lighting conditions, and stroke weights. The goal is to help teams produce large volumes of …
Adobe has expanded Acrobat with new AI features that allow users to generate presentations and podcasts from documents, edit PDFs through conversational prompts, and collaborate more effectively. These capabilities are bundled in Acrobat Studio, which combines PDF tools from Acrobat with content creation features from Adobe Express. The company now enables users to create presentations …
Adobe has updated its generative AI tool Firefly with a new video editor that works with text commands. Ivan Mehta reports for TechCrunch that this allows for precise changes to existing video clips. Instead of regenerating an entire scene, users can now alter specific elements, colors, or camera angles using simple text prompts. The company …
AI image generators have become significantly more convincing by adopting an unexpected strategy: making their output look worse. Instead of creating glossy, overly perfect images, the latest models now replicate the imperfections typical of smartphone cameras. Allison Johnson writes for The Verge that early AI-generated images were easy to spot, featuring telltale signs like extra …
Adobe has launched integrations of Photoshop, Adobe Express and Adobe Acrobat directly within ChatGPT, making its creative and productivity tools available to the platform’s 800 million users. The company announced the launch on December 10, 2025, positioning it as a step toward making professional creative tools accessible through conversational interfaces. According to David Wadhwani, president …
The vast majority of global content creators have integrated creative generative AI into their work, according to a new study from Adobe. The company’s inaugural “Creators’ Toolkit Report” found that 86 percent of creators now use these tools, with 76 percent stating it has helped grow their business and personal brand. The global report, which …
At its annual MAX conference, Adobe announced a wide range of new artificial intelligence features for its Creative Suite, focusing on its generative AI platform, Firefly, and flagship applications like Photoshop and Premiere Pro. The company is expanding the capabilities of Firefly, its generative AI tool for images and video. Individual users can now train …
Adobe has released a new set of artificial intelligence agents designed specifically for business to business (B2B) marketing professionals. These agents aim to automate complex sales processes by helping companies identify key decision makers and manage marketing campaigns. According to a report by Silicon Angle, the new tools address the unique challenges of B2B sales, …