If you believe the hype, you might think that the world has already fully embraced AI tools. But the reality paints a different picture. Andreas Goeldi explains why at b2venture: The “hype cycle” with its rapid enthusiasm and the actual implementation are not congruent. One of the difficulties for companies is that the benefits and capabilities of AI tools are difficult to assess.
The Content Marketing Institute takes a similar view: In its article, it suggests to deal with change management first, rather than to immediately acquire all available AI tools.