This article from The Verge examines whether AI-based search engines can already replace Google. The author analyzes the three most common types of search queries – navigation, information, and exploration – and concludes that AI tools are significantly slower than Google for navigation queries. They perform better for information queries and can be especially helpful …
Content marketing often focuses on topics that appeal to the widest possible audience. In this way, target audiences discover the company’s website and, for example, subscribe to a newsletter in the next step. The content is aimed at the beginning of the customer journey. However, these topics are often quite banal. As a result, it …
The Browser Company has introduced Arc Search, an app for iPhones and iPads that searches the web in response to a user’s search query and presents the information it finds on a page. If someone clicks on one of the listed sources, ads are automatically blocked, among other things. In his article on Engadget, Pranav …