AI agents explained: What they are, how they are useful for creatives
AI agents have quickly become one of the hottest topics in artificial intelligence, promising to transform the way creative professionals and marketers work. You’ve probably encountered headlines touting tools like ChatGPT Deep Research, OpenAI’s Operator, Google’s Agentspace, or Anthropic’s Claude with its “Computer Use” feature. These technologies claim to autonomously perform complex tasks—from in-depth market …