Not long ago, generating an image with AI was mostly a technological novelty. It was a nice party trick with limited practical use. As of 2025, that has changed. AI image generation has evolved into a practical tool for marketing professionals. From unique visuals for social media campaigns to website assets and conceptual product shots: …
Adobe is expanding its Firefly generative AI tools with new features for video creation. As reported by Sabrina Ortiz for ZDNet, users can now generate custom sound effects from text descriptions. A unique aspect of this tool allows creators to record their own voice to guide the timing and intensity of the generated audio. Another …
Adobe has launched a major update to its Firefly AI platform, including new image generation models and a redesigned web app that now features AI models from competitors. The company introduced Firefly Image Model 4, which Adobe claims offers improved quality, speed, and greater control over image outputs with resolutions up to 2K. A more …
Adobe has released version 25.2 of Premiere Pro, featuring new AI-powered tools including Generative Extend. This feature, powered by Adobe’s Firefly AI model, allows editors to extend video clips by up to two seconds and ambient audio by up to ten seconds. As Jess Weatherbed reports, the tool is free for a limited time before …
Adobe has released its Firefly Video Model for public beta testing, introducing AI-powered video generation tools that the company claims are trained exclusively on licensed content. The new service allows users to create videos from text descriptions or images through Adobe’s redesigned Firefly web application and Premiere Pro integration. The video generator produces 1080p clips …
Adobe unveiled a host of new AI capabilities for video production, image editing, vector graphics and marketing teams. At its annual MAX conference, the company introduced the Firefly Video Model. According to Adobe, this AI system can generate videos from text descriptions or images. It can also be used to enhance existing video clips. Adobe …
Adobe integrates its Firefly AI image generator directly into Photoshop, allowing users to create images using text input and then edit them using familiar Photoshop tools.