Adobe unveils a host of new AI features

Adobe unveiled a host of new AI capabilities for video production, image editing, vector graphics and marketing teams. At its annual MAX conference, the company introduced the Firefly Video Model. According to Adobe, this AI system can generate videos from text descriptions or images. It can also be used to enhance existing video clips. Adobe …

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Upcoming Adobe tool protects works against AI

Adobe plans to launch a free web app to protect creative content from AI use. The new tool is set to be released in early 2025, allowing artists to easily add copyright information to their works. As reported by Jess Weatherbed on The Verge, users can tag images, videos, and audio files with metadata including …

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Adobe previews video AI capabilities for Firefly

Adobe plans to add AI-powered video generation to its Firefly software later this year. As Maxwell Zeff reports for TechCrunch, three new features – Generative Extend, Text to Video, and Image to Video – will initially be available in the beta version of Premiere Pro and on a free website. Generative Extend allows users to …

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Adobe responds to criticsm

Adobe has responded to criticism of its terms of service by assuring customers that their files will not be used to train AI, nor will their property rights be violated.

Adobe’s AEP AI assistant helps with your marketing

Adobe’s new AEP AI Assistant is designed to help organizations make better use of customer data and optimize their marketing efforts. It can answer questions about customer segments, provide real-time insights, and create personalized marketing materials on demand, including copy, design, and images.

Adobe announces AI video capabilities for Adobe Premiere Pro

Adobe plans to add plug-ins for third-party AI video generators such as OpenAI’s Sora, Runway ML’s Gen-2, and Pika 1.0 to its Premiere Pro video editing software. This integration would allow users to seamlessly combine and edit footage shot on traditional cameras with AI-generated content. Adobe is also announcing a version of its proprietary Firefly …

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Adobe GenStudio: Generative AI tools for enterprise

Adobe announces generative AI solutions to streamline the enterprise content supply chain. Adobe GenStudio provides marketers with an AI-powered offering to quickly plan, create, and manage brand-compliant content. Seamlessly integrated with the Adobe Firefly image generator, Adobe says it enables scalable content production with new Firefly services and custom models.