Snapchat is introducing a new AI-powered video creation tool. The tool, which is now in beta for select users, allows users to create videos from text prompts, and soon, image prompts. The company made the announcement at its annual Snap Partner Summit, as Aisha Malik reports for TechCrunch.
Snap stresses that all content created with the tool will have a visible watermark. The company also assures that the underlying AI models will undergo security assessments and testing to prevent harmful content. With this launch, Snap is positioning itself ahead of competitors like TikTok and Instagram, which have yet to release comparable text-to-video AI generators.