OpenAI released a new version of its video generation tool Sora, packaged as a TikTok-style social app. The launch has generated significant user engagement while raising questions about copyright infringement and content moderation.
Tech commentator M.G. Siegler described the app as “stupidly simple to use” and reported being unable to stop creating video remixes after gaining access. The app allows users to scan their own faces and insert themselves into AI-generated videos, which can then be remixed by other users. Siegler compared the early adoption pattern to Vine, the short-form video platform that preceded TikTok, noting that some users are already demonstrating notable creative skills with the tool.
The app’s feed quickly filled with content featuring copyrighted characters in unexpected scenarios. Jason Koebler at 404 Media documented finding videos of Pikachu, SpongeBob, South Park characters, and other intellectual property from Nintendo, Disney, and Viacom within moments of opening the app. Examples included “SpongeBob-as-Hitler” and Pikachu stealing from a store.
Koebler contrasted OpenAI’s apparent lack of consequences with historical cases where Nintendo and Disney aggressively pursued individual fans for minor copyright infractions. He noted that OpenAI “seems completely disinterested in pretending that it did not train its tools on endless reams of copyrighted material.”
Siegler acknowledged that “the lawyers are going to have a field day” but focused on OpenAI’s product execution, stating the company “remains so good at creating these types of viral products.” He suggested Hollywood would be displeased with the development.