Luma AI has released an API for its video AI model Dream Machine, just hours after a similar move by competitor Runway. As Carl Franzen reports for VentureBeat, the API allows developers to integrate Dream Machine into their own applications. The model can generate videos from text or images, and offers features such as camera motion control. The API is available now and costs $0.32 per million pixels generated. Luma AI is committed to making the technology easily accessible and has introduced a “scale” option for large enterprises.