Tech industry struggles to define AI agents

The tech industry continues to promote AI agents as transformative tools, but lacks consensus on what they actually are. According to TechCrunch reporters Maxwell Zeff and Kyle Wiggers, major companies like OpenAI, Microsoft, and Salesforce are using inconsistent definitions, creating confusion. OpenAI even contradicted itself, publishing different explanations in the same week. Ryan Salva, senior director at Google, told TechCrunch he “hates” the term because it has become “almost nonsensical” through overuse. Industry experts attribute this definitional chaos to both the evolving nature of agent technology and marketing strategies. Jim Rowan from Deloitte warns that without standardized definitions, organizations may face challenges in measuring value and aligning expectations for AI agent projects.

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