In-depth articles with more detailed investigations, interesting thought pieces, and more.
If you believe the hype, you might think that the world has already fully embraced AI tools. But the reality paints a different picture. Andreas Goeldi explains why at b2venture: The “hype cycle” with its rapid enthusiasm and the actual implementation are not congruent. One of the difficulties for companies is that the benefits and …
Modern AI tools such as ChatGPT have achieved their capabilities through immense amounts of training data. However, vendors like OpenAI typically do not disclose where they obtain this material. And for good reason: There is evidence they may have violated some websites’ terms of service when harvesting the content. It also raises the question of …
This article from The Verge examines whether AI-based search engines can already replace Google. The author analyzes the three most common types of search queries – navigation, information, and exploration – and concludes that AI tools are significantly slower than Google for navigation queries. They perform better for information queries and can be especially helpful …
This article provides an overview of existing and planned AI compliance regulations. It shows how marketers can use AI tools without running afoul of regulations. Risks include biased content and advertising, misinformation, and data security. Companies should establish clear guidelines for the use of AI, limit the scope of tasks assigned to AI, and carefully …
The question of the best AI is like the question of the best car. If there was a single best car, we wouldn’t need so many different categories of cars. The same can be said of the best laptop or the best camera. Of course, we can come up with a set of criteria and …
Content marketing often focuses on topics that appeal to the widest possible audience. In this way, target audiences discover the company’s website and, for example, subscribe to a newsletter in the next step. The content is aimed at the beginning of the customer journey. However, these topics are often quite banal. As a result, it …
The Browser Company has introduced Arc Search, an app for iPhones and iPads that searches the web in response to a user’s search query and presents the information it finds on a page. If someone clicks on one of the listed sources, ads are automatically blocked, among other things. In his article on Engadget, Pranav …
Nebojša Vujinović Vujo buys abandoned news websites and fills them with AI-generated content to generate advertising revenue. Vujo’s most profitable acquisition was The Frisky, which generated over $500,000 in revenue in its first year. However, traffic to its sites has declined over time, possibly because search engines are getting better at identifying spam content. More …