Microsoft has launched Bing Generative Search, its answer to Google’s AI-powered search offerings. As reported by Kyle Wiggers, the new feature has been rolled out to all US users following a pilot phase in July. Bing Generative Search aggregates information from the web to provide summaries in response to search queries. Users can also dismiss AI-generated summaries in favor of traditional search results. Microsoft emphasizes that the new function better understands search queries and delivers more relevant results. However, concerns exist regarding potential errors in AI-generated content and possible negative impacts on publisher traffic. This is a discussion we are already familiar with from Perplexity and Google’s AI Overviews.