SCR

Note: The author name SCR marks content created with the help of AI. Each article is checked and edited before publication. Editorial responsibility: Jan Tissler. Read more about how this website is made and which prompts are used.

AI search engines force businesses to rethink their marketing strategies

Businesses are struggling to maintain visibility as artificial intelligence transforms how people search for information online. Traditional search engine optimization tactics are becoming obsolete as AI-powered search tools like Google’s AI Overviews, Perplexity, and ChatGPT increasingly provide answers without directing users to company websites. Forbes writer Rashi Shrivastava reports that search traffic has declined significantly … Read more

Apple’s new speech technology beats OpenAI’s Whisper in transcription speed tests

Apple has introduced new speech recognition technology that significantly outperforms existing transcription tools in processing speed. The company unveiled SpeechAnalyzer and SpeechTranscriber as part of its developer beta releases at WWDC. John Voorhees from MacStories tested the new Apple framework against popular transcription apps built on OpenAI’s Whisper model. His tests used a 34-minute, 7GB … Read more

Google launches Imagen 4 text-to-image AI model with improved text rendering

Google has released Imagen 4, its newest text-to-image artificial intelligence model, through the Gemini API and Google AI Studio. The announcement was made on the official Google Developer Blog. The company introduces two versions of the model to serve different creative needs: Google claims Imagen 4 offers significant improvements in text rendering compared to previous … Read more

AI companies scrape vastly more content than they send traffic back to publishers

Publishers face an existential crisis as artificial intelligence companies extract their content without providing fair compensation, Cloudflare CEO Matthew Prince warned at an event in Cannes. Christine Wang reported for Axios. Prince revealed striking statistics about the imbalance between content scraping and traffic referrals. Ten years ago, Google crawled two pages for every visitor it … Read more

YouTube integrates Google’s advanced Veo 3 AI into Shorts platform

YouTube will add Google’s most advanced AI video generator, Veo 3, to its Shorts platform later this summer. CEO Neal Mohan announced the integration at the Cannes Lions festival, as reported by Alex Weprin for The Hollywood Reporter. The AI tool can create both videos and sound from text prompts. Mohan said the technology will … Read more

Google enables voice conversations in AI mode

Google has launched voice conversation capabilities for its AI Mode search feature in the United States. The new “Search Live” function allows users to engage in back-and-forth spoken dialogue with Google’s artificial intelligence system. This development was reported by TechCrunch journalist Aisha Malik. Users can access the feature through the Google app by tapping a … Read more

Opinion: AI efficiency gains cannot replace breakthrough innovation

Artificial intelligence tools excel at automating routine tasks but fail to deliver the scientific breakthroughs needed for sustained economic growth, according to Carl Benedikt Frey from Oxford University. Writing in the Financial Times, Frey argues that despite decades of technological advancement, labor productivity growth has declined from 2 percent annually in the 1990s to 0.8 … Read more

Anthropic reveals how its multi-agent research system achieves 90% better performance

Anthropic has published detailed insights into how it built Claude’s research capabilities, revealing that its multi-agent system outperforms single-agent approaches by 90.2%. The post was written by Jeremy Hadfield, Barry Zhang, Kenneth Lien, Florian Scholz, Jeremy Fox, and Daniel Ford from Anthropic. The research feature allows Claude to search across the web, Google Workspace, and … Read more

Meta launches AI-powered advertising tools

Meta unveiled new generative AI features for its Advantage+ advertising platform during the Cannes Lions International Festival of Creativity. The social media giant introduced tools designed to enhance campaign performance for advertisers and agencies, reports AdWeek. Key features include consistent branding capabilities that allow integration of logos, colors, and fonts across campaigns. Meta is testing … Read more