Technology journalist Om Malik warns that AI platforms are fundamentally changing how people consume media content. In his recent article, Malik argues that AI’s ability to provide precise summaries and personalized responses threatens traditional media revenue streams. Unlike search engines, AI platforms like OpenAI and Claude deliver direct answers rather than directing traffic to publisher websites. Media companies signing content deals with AI platforms may experience short-term benefits but face long-term risks to their business models. He points out that established media organizations have historically struggled to adapt to digital transformations, citing their past experiences with Google and Facebook. Current advertising and paywall models may become obsolete as AI platforms evolve to deliver personalized, synthesized content directly to users.