YouTube has officially launched a new tool that allows creators to find and request the removal of AI-generated content using their face or voice. The feature is now available to eligible creators in the YouTube Partner Program after a pilot phase. Lauren Forristal reports for TechCrunch.
According to a YouTube spokesperson, the rollout is happening in waves, and the first group of creators has already been notified by email. The technology is designed to protect individuals from the misuse of their likeness, such as in unauthorized product endorsements or for spreading misinformation. A past example of such misuse involved a company using an AI-generated clone of a YouTuber’s voice to advertise its products.
To use the tool, creators must navigate to a “Likeness” tab in their settings. The setup process involves an identity verification step which requires a photo ID and a brief selfie video.
Once approved, creators can review a list of videos that the system has detected. From there, they can submit a removal request based on YouTube’s privacy or copyright guidelines. They also have the option to archive a detected video instead of requesting its removal. Creators can opt out of the detection service at any time.
