James Cameron believes AI can cut blockbuster costs in half

James Cameron, director of films like “Avatar” and “Titanic,” sees potential in AI technology to reduce filmmaking costs significantly. In a podcast interview with Meta CTO Andrew Bosworth, Cameron expressed that generative AI could cut the cost of blockbuster films by half, primarily by increasing production efficiency rather than reducing staff. As Alex Weprin reported in The Hollywood Reporter, Cameron joined the board of Stability AI last year to better understand how AI could be integrated into visual effects workflows. While cautious about “in the style of” prompts that mimic specific directors, Cameron believes regulation should focus on AI outputs rather than inputs. The filmmaker is currently working on “Avatar: Fire and Ash,” which will reportedly include a notice that no generative AI was used in its creation.