TollBit is a marketplace for publishers and AI providers

AI startup TollBit has raised $24 million in Series A funding. The round, led by Lightspeed Venture Partners, will help the company expand internationally and hire new employees, reports Sara Fischer for Axios. TollBit operates a marketplace that brings publishers and AI companies together and helps simplify their data exchange, both legally and commercially. The company has already signed up high-profile publishing partners including Penske Media Corporation, Time and AdWeek. The new marketplace allows publishers to monitor AI bot traffic and monetize the use of their verified content, while AI companies can manage their relationships with multiple publishers in real time.

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