Netflix has officially begun using generative artificial intelligence in its content production, a move that highlights the technology’s growing role in Hollywood. Co-CEO Ted Sarandos confirmed that AI created visual effects for the first time in the Argentine series “El Eternaut.” Sarandos stated that the technology enabled the production team to create a scene of …
Adobe is expanding its Firefly generative AI tools with new features for video creation. As reported by Sabrina Ortiz for ZDNet, users can now generate custom sound effects from text descriptions. A unique aspect of this tool allows creators to record their own voice to guide the timing and intensity of the generated audio. Another …
Google has introduced a new feature in its AI tool Gemini that allows users to transform still photos into eight-second video clips with sound. The capability was announced in a company blog post by David Sharon, the Multimodal Generation Lead for Gemini Apps. The feature is powered by Veo 3, Google’s latest video generation model. …
The AI startup Moonvalley has released a new video generation model named Marey, designed specifically for the film industry. The company aims to position its tool as a collaborative partner for filmmakers rather than a replacement for human creativity. A key feature is that Marey is trained exclusively on licensed data, a strategy intended to …
A recent film festival dedicated to shorts created with generative AI highlighted both the creative potential of the technology and the deep division it is causing within the film industry. According to an article by Samuel Axon for Ars Technica, the AIFF 2025 festival, hosted by the AI company Runway, served as a microcosm of …
In the rapidly evolving landscape of digital marketing, 2025 is a pivotal year for artificial intelligence in video creation. While it’s still early for the technology, the quality of AI-generated video has improved dramatically. The conversation has shifted from a speculative “Can AI make a video?” to a more practical “How can AI video support …
YouTube will add Google’s most advanced AI video generator, Veo 3, to its Shorts platform later this summer. CEO Neal Mohan announced the integration at the Cannes Lions festival, as reported by Alex Weprin for The Hollywood Reporter. The AI tool can create both videos and sound from text prompts. Mohan said the technology will …
Meta unveiled new generative AI features for its Advantage+ advertising platform during the Cannes Lions International Festival of Creativity. The social media giant introduced tools designed to enhance campaign performance for advertisers and agencies, reports AdWeek. Key features include consistent branding capabilities that allow integration of logos, colors, and fonts across campaigns. Meta is testing …
Midjourney has released its first AI video model, allowing users to animate still images into short video clips. The company announced the launch of its V1 Video Model to nearly 20 million users worldwide. The new feature works through an “Image-to-Video” workflow. Users create or upload an image, then press an “Animate” button to generate …
Microsoft has made OpenAI’s Sora AI video generator available for free through its Bing Video Creator feature on mobile devices. The tool allows users to create five-second videos from text prompts without requiring expensive ChatGPT subscriptions that cost up to $200 monthly, according to a report by Carl Franzen. Users can access the feature through …