I don’t just write about generative AI in my Smart Content Report. I also use these tools myself. It’s a good way to find out what works and what doesn’t. At the same time, this site would not be possible without the help of my AI assistants. After all, I don’t make any money from … Read more
One of the uses of my many AI assistants is to help me improve my own posts. For example, I ask if I have thought about the most important topics and questions, if the whole thing is logically structured and written in an understandable way. AI tools are actually quite good at this. They have … Read more
In my opinion, many who are discovering AI tools like ChatGPT and others for their content marketing are making a big mistake. And it will soon come back to bite them. What I mean is this: With ChatGPT, for example, I can draft an article much faster than I could without it. Sometimes it feels … Read more
The question of the best AI is like the question of the best car. If there was a single best car, we wouldn’t need so many different categories of cars. The same can be said of the best laptop or the best camera. Of course, we can come up with a set of criteria and … Read more
AI image generators like Stable Diffusion, Midjourney, or Dall-E can produce amazing results. But as anyone who has tried these tools will tell you: It’s not as simple as pushing a button. If you want to get good results reliably and regularly, you have to deal with the idiosyncrasies of these tools. As with AI … Read more
Content marketing often focuses on topics that appeal to the widest possible audience. In this way, target audiences discover the company’s website and, for example, subscribe to a newsletter in the next step. The content is aimed at the beginning of the customer journey. However, these topics are often quite banal. As a result, it … Read more