Apple is preparing to pay Google approximately $1 billion per year to use an advanced AI model for a major Siri redesign. Mark Gurman reports for Bloomberg that the two tech giants are finalizing an agreement giving Apple access to Google’s Gemini technology. The deal centers on a custom 1.2 trillion parameter AI model, significantly …
Apple is building its own AI-powered web search system that will be integrated into Siri next year. The move represents a direct challenge to AI search competitors like OpenAI’s ChatGPT and Perplexity AI, according to a Bloomberg report by Mark Gurman. The new system, internally called “World Knowledge Answers,” is planned for release in spring …
Apple Inc. is in talks with Anthropic and OpenAI to potentially use their artificial intelligence technology for a future version of its voice assistant, Siri. This represents a major strategic shift for the company, which has historically relied on developing its own technology in-house. According to a report by Mark Gurman of Bloomberg, the move …
Apple has provided detailed explanations for why promised Siri enhancements have not yet launched, more than a year after their initial announcement. The company’s software engineering chief Craig Federighi revealed the technical challenges behind the delay in a recent interview. At WWDC 2024, Apple demonstrated advanced Siri capabilities including personalized context awareness, on-screen recognition, and …
A new report from The Information reveals significant internal turmoil behind Apple’s attempts to revamp Siri. According to a post by Hartley Charlton for Macrumors, Apple’s AI team repeatedly changed direction on the technical approach for Apple Intelligence, starting with plans for dual language models before pivoting to a single cloud-based solution. The report highlights …
In a major shake-up of Apple’s executive structure, CEO Tim Cook has reportedly reassigned Vision Pro creator Mike Rockwell to lead the troubled Siri virtual assistant team, according to a Bloomberg report by Mark Gurman. Rockwell will now report to software chief Craig Federighi, removing Siri completely from AI head John Giannandrea’s authority. The reorganization …
Apple has announced that its “more personalized Siri” capabilities, part of the Apple Intelligence suite, will be delayed until next year. In a statement provided to John Gruber of Daring Fireball, Apple spokesperson Jacqueline Roy explained that these features would take longer than anticipated to develop. The delayed functionality would have given Siri greater awareness …
Apple has appointed Kim Vorrath, a 36-year company veteran, to help improve its artificial intelligence capabilities and Siri digital assistant. According to a Bloomberg report by Mark Gurman, Vorrath joins Apple’s AI division as a top deputy to AI chief John Giannandrea. The move comes as Apple aims to catch up with competitors like OpenAI, …