Google AI Mode: What content creators have to do now

For years, the world seemed simple: you create valuable content, and search engines like Google sent you traffic. It was the core bargain of the open web. That fundamental agreement is now being rewritten by AI. Instead of acting as a directory that sends users to your website, Google’s new AI Mode is designed to …

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Google makes AI image search more conversational

Google is updating its AI Mode for image search, enabling users to find images with conversational and vague descriptions. The Verge reports that the feature aims to make online shopping feel more natural. According to a company announcement, users can describe what they are looking for “like the way you’d talk to a friend”. This …

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Apple is developing AI-powered search tool to challenge ChatGPT and Perplexity

Apple is building its own AI-powered web search system that will be integrated into Siri next year. The move represents a direct challenge to AI search competitors like OpenAI’s ChatGPT and Perplexity AI, according to a Bloomberg report by Mark Gurman. The new system, internally called “World Knowledge Answers,” is planned for release in spring …

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Google adds video search and document analysis to its AI Mode

Google is significantly expanding its AI Mode in Search with four new features. According to a report by Abner Li of 9to5google, the updates aim to make search more interactive and contextual. Users will soon be able to upload PDFs and images on the desktop to ask detailed questions about their content. A new feature …

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Perplexity introduces $200 monthly plan for power users

The AI company Perplexity has launched a new subscription tier called Perplexity Max, priced at $200 per month. In an article for TechCrunch, Maxwell Zeff reports that the plan targets the company’s most active users. The subscription offers unlimited use of a tool for generating reports and spreadsheets, early access to new features like the …

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AI search engines force businesses to rethink their marketing strategies

Businesses are struggling to maintain visibility as artificial intelligence transforms how people search for information online. Traditional search engine optimization tactics are becoming obsolete as AI-powered search tools like Google’s AI Overviews, Perplexity, and ChatGPT increasingly provide answers without directing users to company websites. Forbes writer Rashi Shrivastava reports that search traffic has declined significantly …

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Google enables voice conversations in AI mode

Google has launched voice conversation capabilities for its AI Mode search feature in the United States. The new “Search Live” function allows users to engage in back-and-forth spoken dialogue with Google’s artificial intelligence system. This development was reported by TechCrunch journalist Aisha Malik. Users can access the feature through the Google app by tapping a …

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Google expands AI Mode in Search to all US users

Google has announced that its AI Mode in Search is now rolling out to all users in the United States, marking a significant expansion beyond the initial Labs testing phase. The company revealed this update during its I/O 2025 developer conference, alongside several new AI features coming to the search experience. AI Mode represents Google’s …

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Perplexity partners with PayPal for in-chat shopping

Perplexity AI is integrating PayPal to enable direct purchases within its chat interface. According to MacKenzie Sigalos from CNBC, U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform. PayPal will handle payment processing, shipping, tracking, and invoicing through one-click purchases with passkey checkout. This move …

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