Netflix has officially begun using generative artificial intelligence in its content production, a move that highlights the technology’s growing role in Hollywood. Co-CEO Ted Sarandos confirmed that AI created visual effects for the first time in the Argentine series “El Eternaut.” Sarandos stated that the technology enabled the production team to create a scene of …
A recent film festival dedicated to shorts created with generative AI highlighted both the creative potential of the technology and the deep division it is causing within the film industry. According to an article by Samuel Axon for Ars Technica, the AIFF 2025 festival, hosted by the AI company Runway, served as a microcosm of …
In the rapidly evolving landscape of digital marketing, 2025 is a pivotal year for artificial intelligence in video creation. While it’s still early for the technology, the quality of AI-generated video has improved dramatically. The conversation has shifted from a speculative “Can AI make a video?” to a more practical “How can AI video support …
AMC Networks has become the first major cable television company to formally partner with AI startup Runway, according to a report by Steven Zeitchik for The Hollywood Reporter. The deal will see AMC use Runway’s artificial intelligence technology for two primary purposes: generating marketing images and creating pre-visualization content for shows before production begins. The …
Runway has unveiled its latest AI video generation model, Gen-4, touting significant improvements in character and scene consistency. According to Kyle Wiggers, who reported on the release, the model is now available to Runway’s individual and enterprise customers. The company claims Gen-4 can maintain coherent environments and characters across different scenes while accurately simulating real-world …
Runway has released Frames, a new text-to-image generation model designed for professional creative work. According to Carl Franzen’s report, the tool is now available through Runway’s subscription plans, starting at $95 monthly. The system offers 19 preset visual styles and allows users to create highly cinematic images with precise stylistic control. CEO Cristóbal Valenzuela emphasizes …
Social media platforms are struggling with a new trend where users modify graphic violence and murder footage using AI to make it appear like scenes from Minions animated movies. According to Emanuel Maiberg from 404 Media, people are using Runway’s AI video generator to transform disturbing content, including real suicide footage and terrorist attacks, into …
Runway, a New York-based AI company, has introduced a new online platform connecting AI filmmakers with potential employers. According to an article by Shubham Sharma for VentureBeat, the network aims to help brands, agencies, and studios find specialized AI video talent. The platform already features dozens of independent artists and production houses, including members of …
Runway, a New York City-based AI startup, has launched advanced camera controls for its Gen-3 Alpha Turbo video generation model. According to an article by Carl Franzen, these new features allow users to zoom in and out of AI-generated scenes while preserving character forms and settings, creating a realistic 3D world. The camera controls provide …
Filmmakers and animators will soon be able to create facial expressions and micro-expressions for their characters with significantly less effort. This is promised by the new AI tool “Act-One,” which Runway is now introducing as part of its Gen-3 Alpha video model. The feature aims to replace complex motion capture procedures with simple video recordings. …