Microsoft has introduced Copilot Checkout at the NRF 2026 retail conference, enabling users to complete purchases directly within the Copilot interface without visiting retailer websites. The feature is rolling out in the United States and integrates with PayPal, Shopify, Stripe and Etsy. Participating retailers include Urban Outfitters, Anthropologie and Ashley Furniture. According to Microsoft, the …
Amazon faces a critical decision about AI-powered shopping agents that could reshape the e-commerce industry. The company must choose whether to fight these tools or embrace them as partners. Annie Palmer reports for CNBC that Amazon CEO Andy Jassy has watched competitors like OpenAI, Google, Perplexity and Microsoft release AI agents that allow consumers to …
ChatGPT is becoming a more significant source of traffic for online retailers. According to a new analysis, referrals from ChatGPT to retailer mobile apps increased by 28 percent year-over-year during the Black Friday shopping weekend. Sarah Perez reports for TechCrunch, citing data from the mobile insights firm Apptopia. The report shows that this growth disproportionately …
The AI company Perplexity has launched a new, free shopping feature for all its users in the United States. The tool uses a conversational AI assistant to help people discover products based on their personal needs and preferences. In a post on the company’s official blog, Perplexity explains that the feature aims to improve the …
OpenAI has launched a new shopping research feature in ChatGPT to help users find products, compare items, and get gift ideas. The tool acts as a personal shopper, creating customized buying guides for free. Sabrina Ortiz reports for ZDNet that the feature is rolling out to all logged-in users on mobile and web. The assistant …
Amazon has filed a lawsuit against Perplexity AI to prevent the startup’s Comet browser agent from making purchases on its platform. The case, filed in San Francisco federal court accuses Perplexity of computer fraud for failing to disclose when its AI agent shops on behalf of users, violating Amazon’s terms of service. The lawsuit follows …
PayPal has partnered with OpenAI to embed its digital wallet directly into ChatGPT. The agreement allows users to purchase items they discover through the artificial intelligence tool. Hugh Son reports for CNBC that the deal was finalized just now and is set to launch next year. The integration enables PayPal’s consumer and merchant networks to …
Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …
Google is updating its AI Mode for image search, enabling users to find images with conversational and vague descriptions. The Verge reports that the feature aims to make online shopping feel more natural. According to a company announcement, users can describe what they are looking for “like the way you’d talk to a friend”. This …
OpenAI has introduced Instant Checkout, allowing users to purchase products directly through its ChatGPT chatbot. Ashley Capoot reports for CNBC. The feature initially supports single-item purchases from U.S. Etsy sellers and is available to all U.S. ChatGPT users. More than one million Shopify merchants, including brands like Skims and Glossier, will join the platform soon. …