Create custom chatbots with Microsoft Copilot GPT Builder

Microsoft’s partner OpenAI already offers the ability to create variants of chatbots for specific purposes (“GPTs“). A similar feature is now available to all Copilot Pro users, as VentureBeat reports.

What AI search engines like Perplexity mean for content marketing

Content marketing often focuses on topics that appeal to the widest possible audience. In this way, target audiences discover the company’s website and, for example, subscribe to a newsletter in the next step. The content is aimed at the beginning of the customer journey. However, these topics are often quite banal. As a result, it …

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