A British marketing agency has successfully influenced the answers of large language models like ChatGPT in a controlled experiment. The agency, Reboot, managed to get AI models to name its CEO as the “sexiest bald man of 2025”. The experiment and its results were described in an article by the company’s search director, Oliver Sissons. …
Anthropic has announced that its AI model Claude Sonnet 4 can now process up to one million tokens in a single request, a fivefold increase from its previous limit. This expanded “context window” allows the model to analyze an amount of information equivalent to an entire book series like The Lord of the Rings or …
Anthropic has introduced a new feature for its Claude chatbot that allows it to search a user’s chat history for information. According to the company, this function helps users seamlessly continue discussions by retrieving context from past interactions. The feature is currently rolling out to subscribers of the paid Max, Team, and Enterprise plans. The …
Anthropic has launched Claude Opus 4.1, an upgraded version of its leading AI model. The company states that the new model improves on its predecessor in tasks involving reasoning, research, and particularly coding. The release comes amid reports of intense competition in the AI market and analysis of Anthropic’s business strategy. Performance and Market Position …
Users can now create and edit designs in Canva using Anthropic’s Claude chatbot. According to a report by Jess Weatherbed for The Verge, the new feature lets users give instructions in natural language to generate presentations, resize images, and fill templates. Users can also search and summarize existing Canva documents through the Claude interface. Access …
Apple Inc. is in talks with Anthropic and OpenAI to potentially use their artificial intelligence technology for a future version of its voice assistant, Siri. This represents a major strategic shift for the company, which has historically relied on developing its own technology in-house. According to a report by Mark Gurman of Bloomberg, the move …
A new study reveals significant differences in how well popular AI chatbots understand and analyze written content. Geoffrey A. Fowler from The Washington Post tested five major AI tools on their ability to comprehend literature, legal documents, scientific papers, and political speeches. The competition involved ChatGPT, Claude, Copilot, Meta AI Llama, and Gemini answering 115 …
Anthropic has published the system prompts for Claude Opus 4 and Claude Sonnet 4, offering unprecedented insight into how AI chatbots are programmed to behave. Developer Simon Willison analyzed the prompts, describing them as “a sort of unofficial manual for how best to use these tools.” The prompts reveal extensive instructions about personality, safety measures, …
Anthropic has launched a voice mode for its Claude chatbot on mobile devices. The feature allows users to have spoken conversations with Claude in English, with a rollout planned over the next few weeks. The voice mode runs on Anthropic’s Claude Sonnet 4 model and offers five voice options called “Buttery, Airy, Mellow, Glassy and …
Claude is an AI assistant developed by Anthropic that has emerged as a notable alternative to ChatGPT. What distinguishes Claude for marketing professionals is its writing quality, instruction-following precision, and design philosophy centered on helpful, harmless responses. This overview examines Claude’s capabilities from a marketing perspective, exploring how its strengths translate into practical advantages for …