Adobe has launched integrations of Photoshop, Adobe Express and Adobe Acrobat directly within ChatGPT, making its creative and productivity tools available to the platform’s 800 million users. The company announced the launch on December 10, 2025, positioning it as a step toward making professional creative tools accessible through conversational interfaces. According to David Wadhwani, president …
The vast majority of global content creators have integrated creative generative AI into their work, according to a new study from Adobe. The company’s inaugural “Creators’ Toolkit Report” found that 86 percent of creators now use these tools, with 76 percent stating it has helped grow their business and personal brand. The global report, which …
At its annual MAX conference, Adobe announced a wide range of new artificial intelligence features for its Creative Suite, focusing on its generative AI platform, Firefly, and flagship applications like Photoshop and Premiere Pro. The company is expanding the capabilities of Firefly, its generative AI tool for images and video. Individual users can now train …
Adobe has released a new set of artificial intelligence agents designed specifically for business to business (B2B) marketing professionals. These agents aim to automate complex sales processes by helping companies identify key decision makers and manage marketing campaigns. According to a report by Silicon Angle, the new tools address the unique challenges of B2B sales, …
The AI video company Luma AI is partnering with Adobe to release its new generative video model, Ray3. The model is now available to customers of Adobe’s Firefly app, Steven Zeitchik reports for Hollywood Reporter. The partnership aims to provide creators and filmmakers with a tool for generating realistic videos from text prompts, potentially reducing …
Not long ago, generating an image with AI was mostly a technological novelty. It was a nice party trick with limited practical use. As of 2025, that has changed. AI image generation has evolved into a practical tool for marketing professionals. From unique visuals for social media campaigns to website assets and conceptual product shots: …
Adobe is rolling out new generative AI features for Photoshop, including a tool called “Harmonize” that automatically blends added objects into images. According to a report by The Verge, the Harmonize feature adjusts an object’s color, lighting, and shadows to convincingly match the main photograph. The update also includes an AI tool for upscaling low-resolution …
Adobe is expanding its Firefly generative AI tools with new features for video creation. As reported by Sabrina Ortiz for ZDNet, users can now generate custom sound effects from text descriptions. A unique aspect of this tool allows creators to record their own voice to guide the timing and intensity of the generated audio. Another …
Adobe has released a mobile application for its Firefly generative AI platform, bringing image and video creation tools to iPhone and Android devices. The report comes from Jess Weatherbed at The Verge. The app allows users to generate visual content using text descriptions and includes popular AI editing features like Generative Fill and Generative Expand …
Adobe has launched a major update to its Firefly AI platform, including new image generation models and a redesigned web app that now features AI models from competitors. The company introduced Firefly Image Model 4, which Adobe claims offers improved quality, speed, and greater control over image outputs with resolutions up to 2K. A more …