Salesforce expands AI sales team with 2,000 new hires

Salesforce is doubling its artificial intelligence sales staff by hiring 2,000 new employees, according to CEO Marc Benioff. As reported by Jordan Novet, the cloud software company has already received 9,000 applications for these positions. The expansion comes as Salesforce prepares to launch the second generation of its Agentforce technology in February 2025. This AI-powered system will enhance customer interactions through Slack communications. The company’s current AI implementation has reduced human escalations in customer support from 10,000 to 5,000 cases weekly. This hiring initiative marks a significant shift from early 2023, when Salesforce laid off 7,000 employees. The company aims to strengthen its position in the competitive AI market, where it faces competition from Microsoft’s Copilot and other AI tools.