Salesforce reinvents itself, bets on AI agents

Salesforce is making a radical shift to autonomous AI agents. CEO Marc Benioff announced the new “Agentforce” platform, which will be presented in more detail at the Dreamforce conference. It will allow users to create AI-powered agents that can automate complex customer service tasks. Benioff sees this as the future of customer relationship management and an opportunity to reinvent Salesforce. Critics, however, question whether the company will be able to maintain its dominance in the AI era. Benioff, on the other hand, points to Salesforce’s data advantage and ongoing investments in AI. Some customers are already testing Agentforce, with a broader rollout planned in the coming months. Source: Fortune

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