Recraft’s AI image model outperforms competitors in branding applications

Recraft, an AI startup focused on image generation, has secured $30 million in Series B funding led by Accel. As reported by Charles Rollet for TechCrunch, the company’s “red_panda” model recently outperformed OpenAI’s DALL-E and Midjourney on the Artificial Analysis benchmark. Founder and CEO Anna Veronika Dorogush highlighted that Recraft’s technology excels specifically at brand-focused image generation, allowing precise logo placement and creation of marketing materials that adhere to branding guidelines. This positions the company between image generators like Midjourney and design tools like Canva. The San Francisco-based startup has reached $5 million in annual recurring revenue and 4 million users. Dorogush, who has a background in machine learning from Yandex, Google, and Microsoft, built Recraft’s AI models from scratch to address shortcomings in existing image generators when handling brand assets.

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