Generative AI is blurring the distinction between content and data, argues Robert Rose in an article for the Content Marketing Institute. As AI gains prevalence, companies will need people in new roles to guide how AI-generated insights are transformed into meaningful value rather than settling for “good enough” AI-produced content.
Rose asserts that while AI providers see online content as mere data to train their models, only humans can imbue that content with true meaning and intent. He warns that our inherent biases could lead us to either anthropomorphize AI too much or dismiss its real benefits. To effectively harness generative AI, Rose advises focusing on its ability to foster deeper customer relationships, not just increase content quantity.