OpenAI has launched a self-serve advertising platform called Ads Manager, opening ChatGPT to a much wider range of advertisers. Axios reports that the tool is now rolling out in beta to U.S. advertisers after months of internal testing.
Asad Awan, OpenAI’s head of monetization, says businesses can now create and manage ad campaigns directly through ChatGPT. Previously, advertisers had to spend at least $50,000 to participate. That requirement has been dropped, making the platform accessible to smaller businesses that cannot afford large agency partnerships.
The platform supports two buying models. Advertisers can pay per impression or per click, with cost-per-click being a new addition. Agency partners including Dentsu, Omnicom, Publicis and WPP are also integrated, as are ad tech companies such as Adobe, Criteo and StackAdapt.
OpenAI aims to generate $2.5 billion in ad revenue this year and $100 billion by 2030. A Reuters report cited in the article suggests the company earned over $100 million from its U.S. ad pilot in six weeks.
Despite the ambition, AI search advertising remains a small share of the market. According to eMarketer, it currently represents 0.7% of all U.S. search ad revenue, though that figure is projected to reach 13.6% by 2029.
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