Former Meta and Coinbase executive becomes OpenAI’s first marketing chief

OpenAI has appointed Kate Rouch as its first chief marketing officer, marking a significant step in the company’s growth strategy. According to reporting by Hayden Field for CNBC, Rouch brings extensive experience from her previous roles at Coinbase and Meta. The AI company, now valued at $157 billion, secured $13 billion in funding from Microsoft and reached 250 million weekly active users without substantial marketing efforts. Rouch, who led global marketing at Coinbase and spent over 11 years at Meta managing brand marketing for major platforms, joins OpenAI as it faces increasing competition from tech giants and AI specialists in a market projected to exceed $1 trillion in revenue within ten years.